Mazda Welcome Race Fans

A very tangible example is this simple sign perched at the edge of the Mazda paddock area.  Mazda is the only team anywhere in the paddock that forms a walkway into the garage between the cars.  Yes, there are belt barriers to give the crew space to do their work, but you can get very close without being a VIP or getting a special invite.

It is a small, but very tangible effort that further increases the engagement between the fans and the sport – and certainly must leave a favorable fan impression of Mazda in the process.  Well done.

Camera Settings – cell phone photo