Mazda Welcome Race Fans
A very tangible example is this simple sign perched at the edge of the Mazda paddock area. Mazda is the only team anywhere in the paddock that forms a walkway into the garage between the cars. Yes, there are belt barriers to give the crew space to do their work, but you can get very close without being a VIP or getting a special invite.
It is a small, but very tangible effort that further increases the engagement between the fans and the sport – and certainly must leave a favorable fan impression of Mazda in the process. Well done.
Camera Settings – cell phone photo